Tea is more than a drink to enjoy. Tea is considered an element with natural and medicinal properties.
Summary
Happy Remedy in a personal project that I created “around the tea culture”. That is why Happy Remedy was created, to portray a design that would appeal to tea lovers.
The Process
Hands-on the creation of the logo, I used icons that are familiar and relatable internationally for healing and health solutions such as the band-aids and first aid crosses. Later on, after a few rounds of sketches, I decided to cross them so I was able to evoke what I wanted to convey, a brand that people could relate as healthy yet at the same time a feel-good product.
The main idea was to generate an appetizing, relaxing and unisex logo. I went for a colour palette that combined Watermelon pink with white. For the typography, I used a humanistic serif to create contrast with the flat icons and the logotype itself. Once the main visual branding was established I supported the design with some possible ideas of packaging.
The concept for the packaging was to use craft paper recyclable bags as the concept was simple and easy to label it according to all the variations of teas. The mugs can also be labelled with printed phrases for all sorts of occasions, creating loyalty and engagement with the clients that enjoy this form of drinking tea.
Client: Personal Project
Product: Brand Develop, packaging
Role: Brand designer
Tools: Illustrator, Photoshop